EXPLORE MY WORK
Campaign concepting, branding, design & visual storytelling
Music creation, scoring, sound design & sonic emotion
Holistic creative approach to content, positioning &
messaging development
About me.
I'm a hybrid creative working at the intersection of design, storytelling, strategy, and sound.
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With 25 years of experience—more than 15 of those in healthcare—I’ve developed a deep understanding of how creativity drives real impact in complex industries. I’ve worked with global brands, early-stage startups, and everything in between—leading teams, collaborating with clients, and partnering across disciplines to deliver work that connects.
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Whether I’m shaping a brand, launching a campaign, composing a soundtrack, or hands-on designing something from scratch, I’m always chasing the same thing: creative work that feels as good as it looks—and actually makes a difference.
I’m especially drawn to projects with purpose—where creativity drives understanding, shifts behaviour, and helps move things forward. No jargon, no fluff—just honest collaboration, smart ideas, and good work done well.