Creative &
Comms Strategy
I focus on communication that builds understanding. From brand narratives to message architecture and strategic content, I help shape stories that resonate—especially in complex, regulated spaces like healthcare.
My work blends creative clarity with emotional relevance, grounded in a deep understanding of the science or technology behind the story.
The MultiplAI Health case study below shows how this approach drives results—from investor pitches to public awareness, all built on trust and clear communication.
MultiplAI is a biotech start-up operating virtually across three continents, developing AI-driven, RNA-based diagnostic tools that use blood sequencing and proprietary algorithms to predict the risk of complex diseases like cardiovascular disease. I work closely with the company as their ongoing creative, marketing, and communications partner.
What makes the role so powerful is the ability to work as both a strategic partner and hands-on creator—translating complex science into language and visuals that engaged diverse audiences across science, tech, and investment.
Key contributions
Scientific understanding & story development
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Took a deep dive into MultiplAI’s core science—RNA sequencing, blood diagnostics, and algorithmic disease prediction.
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Use this knowledge to craft clear, credible stories that connect with diverse audiences: scientific, investor, and public.
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Help shape the narrative from technical product to powerful possibility: “What if we could make this science globally accessible?”
Creative & communications strategy
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Serve as strategic communications lead and active member of the senior management team.
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Shape brand narrative, outreach, and messaging across all channels—internal, external, and investor-facing.
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Bring strategic clarity to every asset—from positioning frameworks to pitch presentations.
Brand identity & foundations
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Develop and evolve the visual identity, including logo, colour system, typography, and brand guidelines.
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Led the creation of core messaging and positioning frameworks, and continue to manage their evolution as the company grows and communications needs shift.
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Support the company’s credibility through every phase of growth—from early fundraising to partner engagement.
Content creation & storytelling
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Write and design communications tools: pitch decks, white papers, grant applications, social content, and more.
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Drive the company’s LinkedIn growth and content strategy, helping shape a credible, engaging presence.
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Adapt every message to its intended audience—whether investor, accelerator, or healthcare stakeholder.
Creative production & delivery
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Produce a wide range of brand assets including explainer videos (script, VO, score), one-pagers, digital business cards, and event collateral.
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Oversee and execute across design, narrative, and copy—ensuring consistency, relevance, and a professional brand standard.
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Take a hands-on approach, delivering what’s needed to move the business forward at every stage.
Amplifying internal voices
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Support non-native English speakers in refining messaging, presentations, and content.
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Support science and technical experts—many of whom are non-native English speakers—in refining their messaging, presentations, and content.
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Make sure individual contributions are heard, understood, and valued.
Cross-continental team culture
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Help build and sustain a values-driven team culture across four countries: Argentina, the US, the UK, and Spain.
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Collaborate with founders on defining and implementing company values.
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Lead bi-weekly all-hands meetings that foster transparency, team connection, and shared momentum.
Human-centred communications
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Shape stories that highlight the people behind the product—not just the tech.
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Build team morale and public trust by celebrating individual wins and shared progress.
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Position MultiplAI as a mission-driven team doing important, real-world work.
Brand
A brand concept routed in the unique science and technology helping establish credibility and professionalism at the company's earliest stages through to is ongoing maturity.
Material examples
Presentations
Complex scientific, technical and business information presented in a simple and welcoming way. Designed to flex with for various levels of detail based on audience understanding
Website
With simplicity at its core, a brochure style site that that is easy to maintain and update as the company evolves.
Social engagement
Friendly, informative and aspiration with a consistent look and feel focused on building MultiplAI's recognition in the health tech community.
One pagers
Sometimes its about having a couple hours to create something straightforward and business focused to provide complex information in compact easy to scan overview information in a format editable by stakeholders and familiar to various audiences.
Introduction company video
Cobbled together in 2 days, this video was one of the initial versions of the MultiplAI story. Working with the founders remotely on the script, the edit, animation, music and voice over narration was done on a shoe string budget by yours truly. This video was in the end a key factor in gaining MultiplAI access to it's first funding as well as acceptance to the Illumina accelerator program which was vital in the early stage sequencing research being done.
This work has played a meaningful role in helping the company raise over $5 million in funding so far and scale its communications efforts across three continents—and continues to support their efforts to secure new investment, nurture relationships, and share progress with audiences critical to their scientific, business, and product growth.
The takeaway: My hybrid creative approach allows start-ups and businesses like MultiplAI facing complex outreach challenges to...
Move fast
Communicate clearly
Adapt quickly
—while maintaining consistency and building credibility from the inside out.
The same hybrid model at work in cybersecurity.
My ongoing work with CYNTESYS, a cybersecurity start-up, builds on this same model—offering visual brand creation, pitch material development, strategic messaging, and the design of core assets like proposal decks and analytical reports. Just like in healthcare, cybersecurity is a highly technical space where I help translate complexity into clarity. My ability to work closely with founders and technical leads, while executing across disciplines, helps build consistency and momentum in fast-moving environments.