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CLIENT
UCB | Neupro
ROLE
Conceptual Lead | Design | Copy | Presentation
PROJECT
Parkinson’s disease treatment campaign
Challenge: Re-energise Neupro’s market position with an aspirational narrative that emotionally connects with patients.
Solution: A patient-centred campaign celebrating individuals reclaiming their lives, with an empowering message extending across multiple channels, including HCP materials.
Core campaign concept
Sale aid design
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