PROJECT

Carer support platform brand & campaign pitch

Challenge: Elevate awareness and engagement for Merck’s carer support platform, emphasising the essential role of caregivers.

Solution: In just four days, developed a vibrant, personalised visual and storytelling concept that put carers in the spotlight, reinforcing Merck’s leadership in the space. The campaign’s full-channel strategy ensured maximum reach, ultimately winning the business for the agency.