top of page
CLIENT
AstraZeneca | Symbicort Asthma Treatment
ROLE
Conceptual Lead | Design | Presentation | Music | Sound Design
PROJECT
Asthma indication update campaign
Challenge: Shift asthma sufferers' reliance from SABA inhalers to Symbicort, which offers both immediate relief and long-term management.
Solution: A disruptive campaign that challenged norms, highlighting Symbicort’s dual benefits with bold visuals and strategic mess
Core winning concept adlob
Cyborg
Campaign launch
The core campaign video produced was the feature asset for which I also also created the score and sound design. You'll Rescue on the Audio Creative page as well as an additional video called Weekend Interrupted created to support the social launch of the campaign. Enjoy.
Note worthy concepts presented
bottom of page